In the heart of Dar es Salaam, between the lively streets of Ubungo and the thriving community of Mbagala, lies a story of determination, opportunity, and transformation. At the center of it is Beatrice Hilary Mshunju, a young professional who has been proudly serving Tanzanians as an Easybuy sales agent for over two years.
For Beatrice, joining Easybuy wasn’t a coincidence. Having studied Sales & Marketing at the University of Dar es Salaam, she was eager to find a role that aligned with her passion.
“This was the perfect opportunity to put my education into practice,” she says.
When she was assigned to run the Easybuy shop in Mbagala, just 10 kilometers from the city center, she embraced it as both a career and a calling.
Making Smartphones Accessible, One Customer at a Time
Each day begins with Beatrice preparing the shop, welcoming customers, and guiding them through the smartphone loan process. Most of the people she serves are mid-income earners, though many are also low-income customers who aspire to stay connected in the digital world but face financial barriers.
For them, Easybuy’s 30% down payment model is nothing short of revolutionary.
“I always explain to customers that once they pay 30%, they can take home the phone immediately, and then complete payments in three or six months,” Beatrice explains.
The process is simple, transparent, and most importantly life-changing.
A Student’s Life Transformed
Among the many stories she has witnessed, one stands out vividly. A university student once walked into the Mbagala shop, anxious yet hopeful, in need of a smartphone. With Easybuy’s installment plan, he was able to take one home. Months later, he returned—not to make a payment, but to thank Beatrice.
He told her the smartphone had become his lifeline in education: accessing research materials, attending online lectures, and managing assignments more efficiently.
“He said the phone felt like his lucky charm; it helped him improve his grades and focus better on his studies,” Beatrice recalls with pride.
For her, this is proof that Easybuy is not just selling smartphones; it is opening doors to opportunity, knowledge, and a brighter future.
Growing Technology, Growing Communities
Beatrice believes Easybuy’s true impact is in the way it is shaping communities across Tanzania. Affordable smartphones mean more people can grow their businesses, access banking services, connect with loved ones, and take part in the digital economy.
“Easybuy is growing technology in our communities,” she says. “By offering phones at an understandable rate with fair payment terms, we are helping people transform their day to day lives.”
How Easybuy Has Impacted Beatrice’s Life
While she spends her days empowering customers, Beatrice says Easybuy has transformed her own life as well. The role has helped her:
Gain confidence and refine her skills in communication, customer service, and marketing.
Achieve financial independence, supporting herself and contributing to her family’s well-being.
Build leadership experience by managing the Mbagala shop and guiding customers through important financial decisions.
“This job has made me more confident, more skilled, and more self reliant,” she says. “It’s not just a job it’s a platform for me to grow while helping others.”
A Vision Beyond Sales
What began as a career move for Beatrice has grown into something far more meaningful. Each customer she supports at the Mbagala shop is a step closer to a Tanzania where access to technology is not determined by income level but by ambition and need.
From Ubungo to Mbagala, Beatrice’s story embodies Easybuy’s promise: making technology accessible, affordable, and empowering for all Tanzanians.
