Who we are

EasyBuy was founded in 2019 and established its headquarters in the United Kingdom, initially launching operations in Lagos, Nigeria. The company introduced its fintech service, "EasyBuy," which began local operations in Nigeria.
Guided by the belief that everyone should have equal and fair access to financial services, EasyBuy leverages cutting-edge digital technology to serve emerging markets.
In collaboration with its strategic partner, Transsion, EasyBuy has expanded its digital financial services to Nigeria, Ghana, Ivory Coast, Tanzania, and Kenya.

Our Vision

Mission: To serve 500 million customers in emerging markets by 2032.
Digital technology is the key enabler of financial inclusion in Africa. As a catalyst for economic growth, it promotes employment, enhances financial health, and bridges the gap between economic opportunity and outcomes across the continent.
By leveraging digital solutions, Africa can address the critical mismatch between its rapidly growing demand for financial services and its current low rate of financial deepening.

What we believe ⎯ Your Future Matters

EasyBuy, founded in 2019 and headquartered in the UK, is a fintech company operating primarily from Lagos, Nigeria. Its flagship service, EasyBuy, delivers equitable and accessible digital financial solutions to emerging markets through a strategic partnership with Transsion Holdings. Currently, EasyBuy serves customers in Nigeria, Ghana, Côte d’Ivoire, Tanzania, and Kenya.
In emerging markets, mobile phones are the primary gateway to the internet. Recognizing this, EasyBuy offers affordable device financing plans, empowering users to purchase quality mobile phones through flexible repayments. By bridging the digital divide, EasyBuy enables individuals to stay connected, access essential online services, and unlock income-generating opportunities.
Beyond mobile devices, EasyBuy extends its financing solutions to other home appliances, with plans to expand its portfolio to meet evolving customer needs. We firmly believe that inclusive financial services are key to fostering sustainable livelihoods and building brighter futures.

Our Mission

To give underserved communities access to fair digital credit, reducing money worries and making life easier.

Our Values

  • Customer Oriented
    Customer-centricity drives our business. We listen, deliver tailored solutions, and build trust through exceptional products and services.
  • Open Innovation
    As a fintech leader, continuous innovation powers our competitive advantage. By embracing open collaboration, fully integrating internal and external resources, and leveraging data-driven technology, we are building a fintech ecosystem poised to serve 500 million users.
  • Pragmatism and Responsibility
    In navigating the diversified emerging markets with their inherent uncertainties, we maintain a solutions-oriented approach – bridging the digital and physical realms with optimism, pragmatism, and accountability.
  • Collaboration and Win-Win
    We embrace transformation through open collaboration - finding common ground while respecting differences to collectively shape the future. Internally, we enhance cross-departmental synergies for aligned growth. Externally, we cultivate strategic partnerships to create mutual value and maximize collective impact.
  • Honesty and Integrity
    Honesty and integrity form the cornerstone of our organizational ethos. Regulatory compliance serves as our operational foundation, while customer trust represents the essential basis for financial service adoption. Both at individual and corporate levels, we maintain unwavering commitment to these principles to ensure sustainable and responsible business growth.