In the Morocco area of Kinondoni, Dar es Salaam, a bright and determined young woman has spent the last two years helping people gain access to the technology they need to thrive. Her name is Arafa Kassim Msuya, a 26-year-old Easybuy sales agent whose story is as much about personal growth as it is about helping others.
Living in Kimara Baruti, Arafa commutes daily to the Easybuy shop in Morocco, where she greets customers with a warm smile and an eagerness to serve. For her, this role isn’t just a job it’s a stepping stone to building expertise in sales and marketing and creating opportunities for herself and her family.
Learning, Serving, and Growing
When Arafa joined Easybuy, her main motivation was to gain valuable work experience in the marketing industry. Over time, she has gained much more.
“Easybuy has given me the chance to support myself and my family,” she says proudly. “I’ve learned so much about customer service and the sales process, and it’s made me more confident in my work.”
Her daily routine reflects her dedication. After checking in each morning, Arafa prepares the shop for business and starts onboarding customers, whether they’re there to purchase a phone outright or explore Easybuy’s installment plans.
Serving Tanzania’s Everyday Heroes
From Arafa’s experience, most of her customers are low and middle-income earners, many of them women looking to purchase their first smartphone. “We have both male and female clients,” she explains, “but most of the customers who come in are women.”
She takes a personalized approach, starting by showcasing available phone models, asking about the customer’s preferred brand or budget, and then explaining Easybuy’s 30% down payment model and simple installment plans.
Building Trust, Building Relationships
Arafa has witnessed firsthand how Easybuy’s excellent service creates loyalty and trust. One customer experience stands out to her:
“There are people who come to loan a single phone, and because of the way we serve them, they come back again and again, sometimes loaning up to six phones for their family,” she says with a smile. “That’s the kind of trust and connection we work for.”
For Arafa, these repeat customers are a sign of Easybuy’s lasting impact not only in providing technology but also in building meaningful relationships.
A Brand That Changes Lives
Arafa is grateful for the opportunities Easybuy has given her. The company has not only provided her with a stable income to support her family but has also equipped her with skills and confidence for a lifelong career in marketing and sales.
She believes Easybuy’s role in Tanzania goes beyond business. “We are helping communities grow in technology,” she explains. “When more people have access to smartphones, they can communicate better, run businesses, study, and improve their lives. Easybuy makes that possible.”
A Vision of Connection and Growth
From her desk at the Morocco shop, Arafa sees a steady flow of customers daily. Each one represents a chance to connect someone to the world, whether it’s a young entrepreneur launching their first online business or a parent keeping in touch with children.
Arafa’s story is proof that Easybuy isn’t just empowering communities; it’s also uplifting the people behind the counters, the agents whose dedication, expertise, and warmth bring the brand’s vision to life every day.
